STR Cribs is the only provider of design, furnishing and renovation for Airbnb and short-term rentals in all 50 states.
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Professional Airbnb design and renovation services in Soquel maximize your rental income by creating Instagram-worthy spaces that command premium rates in this competitive Santa Cruz County market. Expert designers understand local guest preferences and can optimize layouts for both functionality and visual appeal, leading to higher occupancy rates and better reviews. Quality renovations also reduce maintenance costs and extend property lifespan while ensuring compliance with local regulations. The investment typically pays for itself through increased bookings and the ability to charge 20-40% higher nightly rates.
Airbnb renovations in Soquel typically cost $15,000-40,000 for mid-range updates including fresh paint, modern furnishings, and kitchen/bathroom improvements. Properties can see 20-35% higher nightly rates after renovation, with coastal proximity driving premium pricing of $150-300 per night. The investment usually pays back within 12-18 months through increased bookings and guest satisfaction scores. Focus on outdoor spaces, WiFi upgrades, and beach-themed decor yields the highest returns in this Santa Cruz County market.
For Airbnbs in Soquel, California, embrace coastal-casual design with light, airy color palettes featuring whites, soft blues, and natural wood tones that reflect the nearby Santa Cruz beaches. Incorporate durable, easy-to-clean furnishings like leather sofas and hardwood floors that can withstand frequent guest turnover while maintaining style. Add local touches such as redwood accents, surfboard decor, or California landscape artwork to create an authentic regional experience. Focus on functional amenities like quality bedding, well-equipped kitchens, and outdoor seating areas to maximize guest satisfaction and reviews.
For Soquel's mild coastal climate, focus on creating outdoor living spaces with fire pits, pergolas, and comfortable seating areas that can be used year-round. Install outdoor kitchens or upgraded BBQ areas, hot tubs, and drought-resistant landscaping featuring native California plants like lavender and succulents. Add string lights, outdoor heaters, and weather-resistant furniture to maximize the space's appeal during cooler evenings. These improvements capitalize on the area's outdoor lifestyle culture and extend usable space for guests.
STRCribs is a specialized Airbnb design and renovation company that serves the Soquel, California area, focusing specifically on short-term rental property optimization. They offer comprehensive services including interior design, furniture selection, and property staging tailored to maximize booking potential and guest satisfaction. The company understands the unique requirements of vacation rental properties in the Santa Cruz County market. STRCribs provides turnkey solutions for property owners looking to enhance their Airbnb listings' appeal and profitability.
You’re not asking for a lot. You just want the best property, without pulling your hair out.
Delightful and simple
We’ve reimagined the design and renovation process from the ground up, leveraging industry leading data to ensure you have what you need to dominate in your market.
Results that speak for themselves
40% higher ADRs, 64% more occupancy and on average, $50,000+ more per year by working with our data driven design and renovation teams. Not to mention, not a single stressful moment.

200+ Projects
Planned, designed and created by our team for clients coast to coast
8,000+ Five Star Reviews
from Guests across our clients properties we’ve renovated and designed
25+ Years of Experience
“Do you know how to do ____?” Yes, we do.
Used by the Best
Funds, PropTech, Property Management companies and every day investors trust us day in and day out to pull off magic
Our clients see up to 64% more occupancy, 40% higher ADRs and drive $50,000+ more per year than their competitors.

Develop Plan
Every situation is unique – we take the time to understand your property, goals, budget and the competitive market.

Elite Design & Renovation
Generic listings blend in, often competing on price. We craft experiences that tell a story, in harmony with the home and its environment.

Seamless Installation
Our team manages purchasing, delivery and installation — handling any and all obstacles that present themselves along the way.
Short-term Rental Design
Schedule a call and see how STR Cribs can elevate the desgin of your short-term rental today!
FAQ
Popular Airbnb design trends in Soquel, California emphasize coastal-inspired aesthetics with natural wood elements, neutral color palettes featuring whites and soft blues, and large windows to showcase the area's natural beauty. Properties often incorporate rustic-modern furnishings, outdoor living spaces with fire pits or hot tubs, and locally-sourced artwork reflecting the Santa Cruz Mountains and nearby beaches. Sustainable materials like reclaimed wood and eco-friendly amenities are increasingly common to appeal to environmentally conscious travelers.
Local building codes in Soquel, California significantly impact Airbnb renovation designs by requiring compliance with Santa Cruz County regulations for short-term rentals, including fire safety standards, egress requirements, and occupancy limits. Renovations must meet current building codes for electrical, plumbing, and structural work, often requiring permits and inspections. Properties must also comply with zoning restrictions that may limit Airbnb operations in certain residential areas. Additionally, accessibility requirements under ADA may apply depending on the scope of renovations and guest capacity.
When designing your Soquel Airbnb, prioritize a coastal California aesthetic with natural materials like wood and stone, neutral colors that reflect the beach environment, and large windows to showcase the area's natural beauty. Focus on durable, easy-to-clean furnishings that can withstand frequent guest turnover while maintaining comfort. Include local touches like Santa Cruz County artwork or redwood accents to create an authentic experience. Ensure your design appeals to both tech workers from nearby Silicon Valley and tourists visiting the beaches and redwood forests.
Incorporate Soquel's coastal redwood forest atmosphere by using reclaimed wood accents, earth-tone color palettes of forest greens and warm browns, and natural textures like stone or bamboo. Add vintage California charm with mid-century modern furniture pieces and local artisan crafts. Include outdoor living spaces with string lights and comfortable seating to capture the laid-back Santa Cruz County vibe. Display local photography of the redwoods, nearby beaches, or Soquel Creek to connect guests with the area's natural beauty.
A full Airbnb design and renovation project in Soquel, California typically takes 3-6 months from start to finish. The timeline includes 2-4 weeks for design planning and permits, 6-12 weeks for construction and renovation work, and 1-2 weeks for final staging and furnishing. Factors like project scope, permit approval times, and contractor availability can extend the timeline. Smaller refresh projects may complete in 6-8 weeks, while extensive renovations could take up to 8 months.
